SAULT New England

In 2017, I had the exciting opportunity to create and develop a collection of t-shirts for the Spring/Summer line that embraced a nautical theme and whimsical characters resonating with the coastal spirit. The designs featured playful elements, including a seagull donning a vibrant red beanie, a clam with an eye patch, and a humpback whale blowing bubbles.

While all the designs were well-received, nothing could compete with the overwhelming popularity of the Seagull with the red beanie. This iconic design quickly became a staple item at every Sault New England location, selling over 70,000 units across Boston, New Hampshire, and holiday pop-ups. To this day, it stands as one of the most successful items I’ve had the pleasure of creating, capturing the hearts of customers and embodying the essence of coastal living.